Publishing Is Just the Beginning — Here’s What I Do After I Publish a Mini Her Book
Let me say something that might surprise you: publishing a book is actually the easiest part. The real work and the real money — starts after the book is live. And most people skip that part entirely.
They publish, they pray, and then they wonder why nothing is happening.
I don’t operate that way. Every time I publish a MiniHer Book, I immediately shift into distribution mode. I have a system — a Trello board, a checklist, a workflow and I execute it the same way every single time. Today I’m pulling back the curtain and walking you through exactly what that looks like.
But First What Is a MiniHer Book?
I’ve been in the publishing world since 2016, when I started BWE Publishing and Consulting. After stepping back from taking on full client loads, I started focusing on writing and publishing my own shorter books. I got into the writing community and kept hearing “100 pages or less” as the definition of a short book but honestly, I landed on something even tighter.
I write 50 pages or less. That’s my sweet spot.
I even built my own custom GPT and framework around it. I call them MiniHer Books because, well — I’m a woman, and this is mine. That’s the name that stuck, and I’ve been floating it across YouTube ever since.
I write nonfiction only books based on my expertise and lived experience. What I know, what I’ve taught, what I’ve done. That’s my lane, and this workflow is built specifically around that.
Step 1: Create Six Pinterest Pins
Pinterest is my long-term traffic strategy, and the moment a book goes live, I create six pins not one. Each pin approaches the book from a different angle: a problem angle, a results angle, a quote angle, an educational angle. I don’t treat one pin as the be-all end-all. I create multiple entry points so that one book has at least six chances to be discovered by someone new.
Then I schedule them out one per week. So if a book publishes today, a pin goes out today, one goes out next week, and so on. Pinterest keeps working long after I’ve moved on to the next thing. That’s exactly what I need it to do.
Step 2: Upload to a Book Review Site
The site I use is called Get Authentic Book Reviews. I’ve been with them for a long time, and what I love about it is that these are real readers leaving real reviews not family, not friends, not people I’ve chased down. It builds credibility without the awkwardness.
The community works on a reciprocal model: I go in, read other authors’ books, and leave honest reviews. They do the same for me. It’s all above board and in compliance with Amazon’s guidelines, which matters a lot to me. Reviews build trust, and trust drives conversions.
Step 3: Add Bonuses to Payhip
Payhip is where I run my bookstore, and every single book comes with a bonus — whether that’s a workbook, a checklist, a private training, or something else exclusive. The bonus creates a reason to buy directly from me.
Here’s what I love most about Payhip though: it automatically builds an email list on the backend. When someone purchases from my Payhip shop, they’re added to my list. That means I can follow up, announce new books, and stay in front of my readers in a way that Amazon simply doesn’t allow. It’s not as robust as a full email platform, but for what it does, it’s double the value. You get the sale and you get the relationship.
Step 4: Free Plus Shipping for Print Copies
This one is a strategy I’m intentionally testing. For my print books, I only upload the ebook version to Amazon and inside the pages of that ebook, I present the reader with an offer: get the print book sent to you for free, just cover shipping.
Shipping runs about $9.99. My print copies cost me two to three dollars to produce. So the math works, I’m not losing money, and more importantly that reader is now in my ecosystem. They’re not just a buyer. They’re a person who gave me their address, paid for shipping, and received a physical book from me. That’s a relationship.
Not every book gets this treatment. Sometimes I price print copies at $19.99 and bundle in bonuses. It depends on the book and the strategy I’m building around it. But the core idea stays the same: I’m not just selling a book. I’m opening a door.
Step 5: Create A+ Content on Amazon
Amazon gives you the ability to create A+ content an enhanced product page that I treat like a branded landing page. I use it to show the book cover, images of the interior, any bonuses available, and anything else that will move someone from browsing to buying.
Branding matters even on Amazon. A+ content lets you show up more professionally than most authors do, and that difference in presentation directly impacts conversions. I have a full video in my description walking through how I create A+ content for nonfiction books go check that out if you want the deeper dive.
Step 6: Upload to Fussy Librarian
Fussy Librarian is a paid advertising site that puts your book in front of targeted reader audiences. I love it because it’s strategic visibility — not random noise. They cover all genres, and the investment is worth it because by the time I get here in my checklist, the groundwork is already laid. Reviews are coming in, the book is live, the page looks good. Now I’m paying to put it in front of people who are actually looking for books like mine.
I run Fussy Librarian before Amazon ads on purpose. I want data, reviews, and some purchase history built up first so that when I do start spending ad money, I’m not throwing it at a cold page.
Step 7: Create a YouTube Commercial for the Book
This one I picked up from watching another creator, and I immediately knew I wanted to try it. The idea is simple: create a 30 to 60 second video commercial for the book and insert it into my regular YouTube videos.
My YouTube videos live forever. They keep getting found. They keep building trust. So having a short book commercial embedded inside them means every new viewer who discovers my channel is also being introduced to my books naturally, organically, without me having to pitch them separately. That’s the kind of leverage I love.
Step 8: Amazon Ads (Optional, Last)
I do run Amazon ads, but I run them last. By this point in the workflow, the book has reviews, has been advertised through Fussy Librarian, has an A+ content page, and has data I can actually use. I’m not blindly throwing money at ads on a fresh page with no proof of concept.
When I do run ads, I’m watching the data, testing, and staying very intentional. I’ll link a video here from a creator who breaks down Amazon ads really well — especially if you’re newer to it, that’s a great place to start.
The Bigger Picture: Publishing Is Phase One
Here’s how I think about all of this: publishing is Phase 1. Distribution is Phase 2. Ecosystem building is Phase 3.
Most people stop at Phase 1 and wonder why the money isn’t coming. But for me, every book is a doorway — into more books, into my digital products, into my world. I don’t write standalone books. I write in series. I write pathways. Each book leads somewhere, and that destination is intentional.
The reason I can execute this same checklist every time without it feeling overwhelming is because I work in systems. Trello keeps everything in front of me. I don’t guess. I execute, move to the next step, and keep going.
If you want to get your hands on my actual Trello template, I’ve uploaded it inside my YouTube membership — the ladies in there got first access. And if you want to go deeper on building the foundation of your soft life business before working with me one-on-one, start with the Quiet Income Foundation mini course. That’s the first step I have women take before we ever work together, because I want us building on a foundation, not scrambling to create one while we’re working.
Every strategy I’ve shared here is mine. Built around my lifestyle, my homeschool schedule, my travel with Anthony, my pace. You can take it, adapt it, and build something that looks like your life. That’s the whole point.
Do something different, girl. That’s where everything changes.
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