One of the questions I get asked quite a bit is:
How do you actually make money online?
And I understand why people ask.
When I talk about digital assets, books, YouTube, discoverability, and building a soft life business, you may understand the idea but still wonder what that actually looks like when it comes to income.
So I thought I would pull back the curtain a little.
Right now, I’m intentionally building seven different income streams.
But before we get into them, I need to make one thing very clear:
I do not have seven different businesses.
I have one business.
One mission.
And within that ecosystem, I’ve created different ways for my work and my assets to generate income.
That’s a very different way of thinking about multiple streams of income.
I Don’t Wake Up Asking, “How Can I Make Money Today?”
This is probably one of the biggest shifts I’ve made in the way I approach business.
Every morning, I’m not sitting at my desk asking myself:
“How can I make more money today?”
Instead, I think:
What digital asset am I building today?
Because I’ve learned that income is often the result of something you built earlier.
A book you published.
A YouTube video you recorded.
A resource you created.
A recommendation you shared.
A community you nurtured.
The asset comes first.
The income can continue coming afterward.
That’s why I’ve become much less interested in constantly chasing new opportunities and much more interested in building assets that can continue working over time.
Here are the seven I’m building right now.
1. Books and Publishing
If you’ve spent any amount of time in my world, this first one probably won’t surprise you.
I love books.
I love writing them. I love publishing them. And I especially love thinking about books as assets.
A book isn’t simply something I create, sell, and move on from.
I think of my books as digital real estate.
Someone can discover one of my books on Amazon a year from now.
That book may introduce her to my ideas.
Then she might find my YouTube channel.
From YouTube, she might join my email list.
Eventually, she may find her way into my community.
The book became the doorway.
That’s why publishing books will always have a place in my business
2. Digital Products
My second quiet income stream is digital products.
Workbooks.
Guides.
Templates.
Trainings.
Courses.
I genuinely enjoy taking something I know and turning it into a useful resource that can help another woman take her next step.
Digital products fit naturally into the way I teach because I can create something once and allow it to continue helping people.
I don’t have to personally walk someone through the same information every single time.
The resource does part of that work for me.
And if I’m spending the afternoon with my family, that digital product is still available for the woman who needs it.
That’s the kind of leverage I love.
3. Affiliate Income
My third income stream is affiliate marketing.
This includes things like Amazon, TikTok Shop, software, tools, and other products or services I genuinely use.
I’ve never wanted my business to revolve around convincing people to buy random things.
That’s not my style.
But if someone asks me what microphone I’m using, which software keeps me organized, what I’m wearing, or what tool I use in my business, I’m happy to share it.
If she decides it’s helpful and purchases through my link, I may earn a commission.
Simple.
For me, affiliate income works because it’s connected to things I’m already doing and conversations I’m already having.
4. YouTube
Number four is YouTube.
Yes, YouTube can generate advertising revenue once your channel is monetized.
But that’s actually not the biggest reason I value it.
I love YouTube because of discoverability.
A video I create today could introduce someone to me six months from now.
Or three years from now.
That’s powerful.
Every video becomes another digital asset sitting in my library, waiting for the right person to search for the information I shared.
And because I believe in repurposing my work, that one video doesn’t stop with YouTube.
It can become a blog post like the one you’re reading right now.
It can become an email.
A Pinterest pin.
A newsletter.
A podcast episode.
Maybe even part of a future book.
Around here, good content doesn’t get wasted.
5. Tokenized Real Estate
My fifth income stream is newer for me: tokenized real estate.
This fits into my overall ecosystem a little differently.
Instead of creating another product, I’m taking a percentage of the income my business produces and using it to build another type of asset.
I purchase participation tokens connected to real-world properties, and those tokens can generate revenue based on the structure of the property participation.
For me, this is about putting some of my business income to work.
I’m building my business, but I’m also thinking about what happens to the money after I earn it.
That’s another layer of long-term thinking that has become increasingly important to me.
6. The Soft Life CEO Community
My sixth income stream is also one of the most meaningful parts of my business:
I love creating resources, but there’s something different about being able to walk alongside women while they’re actually building.
Watching a woman publish her first video.
Create her first digital product.
Start writing her book.
Finally take an idea that’s been sitting in her notebook and do something with it.
Those moments never get old for me.
The community is a paid part of my ecosystem, so yes, it generates income.
But it also gives everything else I’m creating a home.
It’s where we can go deeper than we can in a YouTube video or blog post.
7. Consulting, Teaching and Speaking
My seventh stream is consulting and teaching.
I’ve been building online since 2014.
Over those years, I’ve learned a lot about publishing, content, digital products, online business, and building a personal brand.
Sometimes that knowledge turns into consulting.
Sometimes it’s a workshop.
Sometimes it’s speaking.
And occasionally, I’ll open space for one-on-one support.
This isn’t something I want filling my entire calendar, but I enjoy having it available when it makes sense.
That’s another important part of building a business that fits your life:
Every income stream doesn’t have to be equally big.
Some can be central to your business.
Others can simply be available when the right opportunity comes along.
You Don’t Need Seven Separate Businesses
This is the part I really want you to understand.
When people hear multiple streams of income, they sometimes picture seven completely unrelated businesses.
That sounds exhausting to me.
That’s not what I’m building.
My books support my YouTube channel.
My YouTube videos introduce people to my community.
My digital products support the topics I teach.
My community helps me understand what women need help with.
Those conversations inspire future videos, resources, workshops, and books.
My business income can then help me acquire other assets.
Everything connects.
That’s the difference between randomly collecting income streams and intentionally building a business ecosystem.
Build Assets, Not Just Income Streams
If you’re beginning your online business, please don’t read this and think:
“Okay, now I need seven income streams.”
You don’t.
Some of mine took years to build. Others are still small. And some have become much more meaningful parts of my business over time.
You don’t need dozens of income streams.
You need a few thoughtful assets that work well together.
Start with one.
Build it well.
Then ask yourself what naturally connects to it.
Maybe you start a YouTube channel.
Eventually, those videos lead to a digital product.
Your digital product leads to an email list.
Your audience begins asking what tools you’re using, which creates an opportunity for affiliate income.
Later, you publish a book.
Slowly, something begins to take shape.
Not seven businesses.
One thoughtful business with multiple ways to serve people and create income.
That’s what I’m building.
And that feels a whole lot more peaceful to me.
Want to Build Your Own Soft Life Business?
If you’re reading this thinking, Okay, this is the kind of business I want to build, I’d love to invite you into The Soft Life CEO Community.
It’s where we’re learning how to take our ideas, gifts, knowledge, and experience and turn them into digital assets and sustainable online income.
We’re talking about digital products, books, discoverable content, YouTube, affiliate income, and the systems that help all of those pieces work together.
You don’t have to build everything at once.
And you definitely don’t have to figure everything out alone.
Come inside, choose what makes sense for the season you’re in, and start building something that’s yours.
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