Personal branding is who you are. No matter who you are and the type of business you run you have a personal brand. In this episode, I want to give my take on personal brand and books. Defining personal branding: Discuss the concept of personal branding and its significance for women CEOs. Explain how personal branding involves the intentional development and communication of one’s unique value, expertise, and reputation in the professional sphere. Building credibility…
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Marketing Your Book: How to Get the Word Out and Attract Quality Leads to Your Business
Welcome back to the CEO Author Podcast! I love talking about book marketing. There are so many strategies that work but my advice is to find your strategy, work it and be consistent. I am known to always say “Think beyond the book” Don’t focus on just book sales but what happens during and after someone buys your book I love publishing on platforms such as Amazon KDP however, you should have a HOME. You…
Book Publishing Options: Traditional Publishing vs. Self-Publishing vs. Hybrid Publishing
Welcome back CEO to the CEO Author Podcast! I love talking about the different types of publishing. I love that we have options but you have to decide which option is best for you and your business/brand! 1. Traditional Publishing: Traditional publishing is just like the music industry. You have to submit your manuscript to the publisher and sometimes you may need an agent. Not just any agent but a literary agent. The traditional publisher…