I was looking through some of my digital resources recently, and I started thinking about how much time I’ve spent over the years creating things for my business.
Courses. Workbooks. Guides. Presentations. Trainings. Books.
You name it, I’ve probably created some version of it.
And I genuinely enjoy creating. I always have.
But after being in business for so many years, I’ve learned something important.
Creating every digital product from scratch can take up a tremendous amount of time.
I can have a wonderful idea for a product. I can know exactly who I want to help and what I want to teach.
And I can still spend days researching, outlining, writing, designing, and formatting everything.
Then, after all that work, I still have to market the product.
Because having a beautiful digital product doesn’t automatically mean people are going to purchase it.
They have to know it exists.
That’s one reason I’ve become more intentional about using resources that help me shorten the creation process.
And one of my favorite resources is PLR digital products.
I’ve purchased PLR for years, long before AI became such a big part of the conversation around creating digital products.
Today, I want to share why I continue buying PLR, how I use it in my business, and what I consider before making a purchase.
Because at this stage of my life, I’m thinking differently about how much of my personal time my business requires.
And if you’re building a business around your home, family, and the things you enjoy, you might appreciate this approach too.
If you’d rather listen to this conversation, watch the full video above. I go deeper into how I think about skills, assets, discoverability, and creating a business that has room to grow with you.
What Are PLR Digital Products?
Before I get into my reasons, let’s talk about what PLR actually means.
PLR stands for Private Label Rights.
PLR is a type of license that gives you certain permissions to use content created by someone else.
Depending on the license, you may be able to edit, customize, rebrand, or sell the material as part of your own digital product business.
Some common examples of PLR products include:
-
Ebooks and guides
-
Workbooks and worksheets
-
Online courses and training materials
-
Checklists and planners
-
Journals
-
Presentation slides
-
Email marketing content
-
Blog content and templates
However, not every PLR product comes with the same permissions.
Some licenses allow extensive customization and resale. Others have restrictions on distribution, modification, or where you can sell the finished product.
That’s why understanding the license is just as important as understanding the content you’re purchasing.
Now, let me explain why I personally buy PLR.
1. Buying PLR Digital Products Saves Me Time
The first reason is probably the most obvious.
I buy PLR because it saves me time.
And the older I get, the more I appreciate having options that allow me to use my time wisely.
Let’s say you want to create a workbook about building an email list.
You already understand email marketing.
You’ve used it in your business, and you know what your audience needs to learn.
But now you have to organize that knowledge into something another person can follow.
You need an outline.
You need lessons.
You may need examples, worksheets, activities, and supporting materials.
Then you have to make sure everything flows together.
Depending on how detailed the workbook is, you could spend days putting it together.
Now imagine finding a quality PLR package that already includes a framework for teaching that subject.
Maybe it includes an outline, worksheets, checklists, and presentation materials.
You can review the content, decide what’s useful, and begin customizing it for your audience.
You still have work to do.
But you may not have to build every single piece from the beginning.
Why Saving Time Matters in My Business
I’m a wife, a homeschool mom, an author, and a businesswoman.
I enjoy spending time at home with my family.
I enjoy writing, teaching, and creating resources.
But I also enjoy closing my laptop.
And I want to be able to do that without feeling like I should always be working on another product.
If purchasing a quality resource allows me to save hours of development work, I’m going to consider it.
Especially when it’s something I can purchase once and continue using according to its license.
Sometimes we’re so focused on what a resource costs that we overlook how much time it could save.
For me, buying PLR is one way to create more leverage in my online business.
I can use the time I save to improve my marketing, work on my YouTube channel, create Pinterest content, or simply enjoy my family.
And I appreciate that last option just as much as the others.
2. PLR Gives Me a Framework Instead of Starting From Scratch
The second reason I purchase PLR is that I appreciate having a good framework.
I think women who have been in business for a while will understand this.
Sometimes you already know the subject.
You understand what you want to accomplish.
You simply want a good starting point.
For example, let’s say I want to create a short training about content marketing.
I could sit down and develop the entire training myself.
And there are times when I absolutely will.
But if I find a quality licensed training package that includes an outline, worksheets, and supporting materials, I can use those resources as a foundation.
Now I can spend more time thinking about how I want to teach the information.
Maybe I want to simplify one section.
Maybe I want to remove something that doesn’t apply to my audience.
I might add examples from my own business.
Or I might decide to turn the training into several smaller workshops.
And knowing me, I might turn part of it into a short nonfiction book.
I love a good book project.
You Still Need to Understand Your Audience
Here’s something I think people overlook when discussing how to use PLR products.
The person using the content still has important decisions to make.
You need to understand your audience.
You need to evaluate the information.
You need to know whether the material is accurate, relevant, and useful.
And you need to understand how to package it into something your audience actually wants.
You can’t just purchase a resource, put your name on it, and assume people will buy it.
Well, you can try.
But that’s not how I approach building a business.
Your experience and understanding of your customer are valuable.
Those skills help you recognize opportunities that someone else might overlook.
You may see a workbook where someone else sees a course.
You might recognize an email series inside a collection of articles.
Or you may find several product ideas inside one licensed resource package.
That’s one of the things I enjoy most about working with PLR.
I can look at existing material and consider how to make it useful for the women I serve.
3. I Can Turn One PLR Resource Into Multiple Digital Assets
Now, this is where things get interesting for me.
I love building digital assets.
And when I’m purchasing PLR, I’m often thinking about how I might use that resource in more than one way.
Let’s say I purchase a licensed training package about productivity for business owners.
The package includes several lessons, a workbook, and worksheets.
Depending on the licensing terms, I might be able to use that material to develop several resources.
For example:
| PLR Resource | Possible Digital Asset |
|---|---|
| Training lessons | Short ebook or guide |
| Workbook content | Customized workbook |
| Worksheets | Printable checklist |
| Training outline | Mini-course |
| Educational material | Blog article ideas |
| Main topic | YouTube video topics |
Notice that I’m looking at the possibilities beyond the original purchase.
I’m thinking about how the resource could support my business over time.
Maybe I create a workbook for my digital product shop.
Then I record a YouTube video about the problem that workbook helps solve.
I could write a blog post around the same subject.
And create Pinterest pins that introduce people to the article or product.
Now I have several pieces of content working together.
That’s how I think about building a digital product ecosystem.
Always Check the PLR License Before Repurposing
I want to emphasize something here.
Just because you purchase PLR doesn’t automatically mean you can use it however you want.
You need to review the license.
Can you modify the content?
Can you sell the finished product?
Can you distribute the original files?
Can you transfer resale rights to your customers?
Are there restrictions on where you can publish or sell the material?
These details matter.
And if you’re planning to publish a book or sell through a third-party marketplace, you also need to review that platform’s content policies.
For example, if you’re interested in publishing books on Amazon KDP, don’t assume that purchasing a PLR ebook means you can upload it as your own book.
You need to make sure the license permits your intended use and that your finished manuscript meets the platform’s requirements, including any applicable originality and content rules.
For me, responsible use of licensed content is part of running a professional business.
When the permissions are appropriate and the content is good, one resource may give you several opportunities to create something valuable.
And that’s what interests me.
4. PLR Gives Me More Time to Focus on Marketing and Sales
This is something I’ve become much more intentional about.
I want to spend more time improving my marketing and sales skills.
Because you can spend months creating a beautiful digital product.
You can have the prettiest workbook.
You can create an incredible course.
You can spend hours making sure every page looks exactly the way you want.
But once you finish creating it, you still need customers.
People need to find your product.
They need to understand what it does.
And they need a reason to purchase it.
That’s why I’m spending more time thinking about how people discover my offers.
Product Creation and Product Marketing Are Different Skills
When you’re creating a digital product, you’re developing something that helps solve a problem.
When you’re marketing that product, you’re helping the right people discover it and understand its value.
And when you’re selling, you’re guiding interested customers toward a purchasing decision.
Those skills work together, but they’re not the same thing.
I want to continue developing both my marketing and sales skills because I can use them regardless of what I’m selling.
If I’m selling books, I need to understand how readers discover books.
If I’m selling digital products, I need to understand how to communicate their value.
If I’m recommending an affiliate product, I need to understand who it helps and how to introduce it to the right audience.
And if I’m creating YouTube videos, I need to understand what people are searching for.
Those are skills I want to keep strengthening.
How I Would Market a PLR-Based Digital Product
Let’s say I want to create a workbook about organizing a digital product business.
I find a quality licensed resource that gives me a strong foundation.
I customize it, add my own examples, and prepare it for my shop.
Instead of immediately spending another three weeks creating more products, I could focus on marketing the workbook.
Here’s what that might look like:
YouTube: Record a helpful video about organizing digital products.
Blog: Publish an article answering questions about digital product organization.
Pinterest: Create pins around the problems the workbook helps solve.
Email: Introduce the resource to subscribers who are interested in organizing their businesses.
Digital Product Shop: Create a clear product page explaining what’s included and who the workbook is for.
Now I’m creating different ways for people to discover one product.
That’s what I want to spend more time doing.
Because at some point, you have to move beyond creating products and start connecting those products with the people who need them.
And for me, using PLR to shorten the product creation process gives me more room to focus on that.
5. PLR Helps Me Build a Business That Requires Less of My Personal Time
This last reason is personal.
I want a business that fits the life I actually enjoy living.
As I’ve gotten older, I’ve become more aware of what I want my days to look like.
I enjoy being home.
I enjoy homeschooling my children.
I enjoy having time for my husband and family.
I love writing, teaching, and creating resources.
But I also value my privacy.
I’ve had seasons when I worked closely with clients.
I’ve coached women.
I’ve offered services.
I’ve managed communities.
And those experiences taught me a lot.
But today, I’m much more interested in building my business around digital products, digital assets, affiliate marketing, and evergreen content.
I want to create helpful resources that people can access without needing to schedule a call with me.
I want to build a library of YouTube videos that people can discover when they’re researching something.
I want to publish books and guides.
And I want to recommend resources that I genuinely find useful.
How PLR Fits Into My Soft Life Business
When I purchase PLR, I’m thinking about how that resource fits into the larger picture of my business.
Could it become a useful product in my shop?
Could it help me develop a training without adding another live component?
Could I use it to improve something I’ve already created?
Could it support an existing offer?
Will it make my business easier to manage?
Those are the questions I ask.
Because I know how easy it is to accumulate resources.
Trust me.
Your girl has purchased plenty of things over the years.
I have folders full of courses, templates, workbooks, and all kinds of content.
But I’ve learned that the real value comes when you actually put those resources to work.
A folder full of PLR isn’t automatically a business asset that’s producing results.
You have to decide how you’re going to use what you’ve purchased.
And that’s why I’m becoming more intentional about what I buy.
How to Choose Quality PLR Products Before You Buy
Now, before you finish reading this article and go purchase a whole collection of PLR products, I want to share something practical.
Because the goal isn’t to create another folder full of resources you’ll never use.
I know how easy that is to do.
Here are five questions I ask myself before purchasing PLR.
1. Does This PLR Product Fit My Audience?
I can find a beautiful course about something that has absolutely nothing to do with the women I serve.
And even if it’s a wonderful deal, I have to ask myself what I’m going to do with it.
A product being affordable doesn’t automatically make it a good business purchase.
I want resources that fit the subjects I teach and the problems my audience wants help solving.
2. What Exactly Am I Getting?
Before purchasing, I want to know what’s included.
Am I getting an ebook?
A workbook?
A complete course?
Does it include editable files?
Are there worksheets, presentations, or supporting materials?
I want to understand what I’m purchasing before I make the investment.
3. What Does the PLR License Allow?
This is important.
I review the license to understand what I can and cannot do with the content.
Can I edit it?
Can I sell the finished product?
Can I use it in a training?
Are there restrictions on distribution?
Can I transfer any resale rights to my customers?
Never assume all PLR products come with the same permissions.
4. How Much Work Will It Require?
Sometimes you purchase a resource because you think it’s going to save you time.
Then you open it and realize you need to rewrite almost everything.
At that point, you have to ask whether it was actually a worthwhile investment.
I don’t expect every PLR resource to be perfect.
But I do want to understand how much work will be involved in making it useful.
5. Do I Have a Plan for Using It?
This might be the biggest question for me.
Before I purchase a resource, I want to have some idea of what I’m going to create with it.
Where will it fit into my business?
How will I introduce it to my audience?
Does it support something I’m already building?
I don’t need every detail figured out.
But I do want a clear reason for bringing that resource into my business.
Because buying resources without a plan can become expensive.
And I’m interested in building a profitable business, not just collecting digital files.
Is Buying PLR Worth It?
For me, buying PLR has been worthwhile because I understand what I’m purchasing and how I intend to use it.
I appreciate convenience.
There are things in my everyday life that I’m willing to pay for because they save me time.
I approach my business the same way.
If a quality resource helps me develop something faster, I’m willing to consider it.
If an existing framework helps me organize my ideas, I appreciate that.
And if I can turn a licensed resource into something useful that supports my business, I see value in that.
But I also understand that PLR isn’t automatically a good investment.
The content needs to be useful.
The license needs to support what you want to do.
And you need a plan for putting the resource to work.
I believe part of becoming an experienced businesswoman is learning how to use your resources wisely.
Your money.
Your time.
Your knowledge.
Your skills.
And the opportunities you already have access to.
I still want to build a profitable business.
I still have financial goals.
I still enjoy creating things that people find useful.
But I also want to enjoy my life while I’m building that business.
And that’s why I continue looking for ways to create more leverage.
Frequently Asked Questions About PLR Digital Products
Can you make money selling PLR digital products?
Yes, PLR digital products can be sold when the license permits resale. However, purchasing PLR doesn’t guarantee sales. You’ll still need to choose a relevant product, prepare it for your audience, market it, and connect it with potential customers.
Can I edit PLR products and sell them as my own?
Some PLR licenses allow you to customize and rebrand content for resale. Others have restrictions. Always review the specific license before editing, publishing, or selling the finished product.
What types of PLR products can I sell?
Depending on the license, you may be able to sell ebooks, workbooks, planners, templates, checklists, courses, or other digital resources. Choose products that fit your audience and that you can confidently support.
Is PLR good for experienced online business owners?
PLR can be useful for experienced business owners who want to shorten content development time, expand existing offers, or repurpose licensed materials into additional resources. Your knowledge of your audience can help you decide which resources are worth using.
Do I need to create my own digital products from scratch?
No. Creating original products is one option, but you can also use appropriately licensed content, promote affiliate products, or combine your expertise with existing resources. The right approach depends on your goals, skills, audience, and business model.
Want Access to Done-for-You Digital Products? Explore Digital Profits U
If you’ve been reading this and thinking about how you could use PLR, digital products, and existing resources in your own business, I want to introduce you to something I personally use.
Digital Profits U (DPU).
I’m an affiliate of Digital Profits U, and I’ve been part of the program for over a year.
One of the things I appreciate about DPU is having access to a collection of done-for-you digital products and educational resources.
Inside, you’ll find resources such as ebooks, planners, journals, workbooks, templates, courses, and marketing materials.
You can explore what’s available, review the rights attached to each resource, and decide how those materials might fit your business.
But something else I appreciate is the ongoing education.
DPU offers weekly mentorship sessions and workshops where you can continue developing your knowledge of digital marketing, products, and online business strategies.
Maybe you want to become better at selling.
Maybe you want to simplify your offers.
Maybe you’re interested in organizing your digital product shop.
Or perhaps you’re looking for another way to earn income without taking on additional clients.
There’s also an affiliate opportunity available if recommending DPU fits your business.
My Bonus: 30 Days of Personal Voxer Mentorship
When you join Digital Profits U through my affiliate link, I’m including 30 days of personal Voxer mentorship with me.
That gives you an opportunity to ask questions as you explore the program.
We can discuss which resources make sense for your business, what you might want to implement first, and how to approach your next steps.
Because sometimes you purchase a resource, open everything up, and think:
Okay, now what am I supposed to do with all this?
I understand.
And that’s why I want to offer some additional direction to women who join through me.
→ EXPLORE DIGITAL PROFITS U
Take a look at what’s included, review the details, and decide whether it’s a good fit for your business.
No pressure.
I simply enjoy sharing resources that I personally use and find valuable.
Final Thoughts: Build Your Business With More Leverage
When I look at my business five years from now, I want to see a collection of resources that I’ve intentionally created and developed.
Books I’ve published.
Videos I’ve recorded.
Digital products I’ve created.
Resources I’ve put to work.
And skills I’ve continued improving.
I want to know that I made thoughtful decisions about what I purchased, what I created, and how I used my time.
That’s really what this conversation about PLR is about for me.
I’m interested in building a business that allows me to continue growing financially while enjoying the life I’m creating.
And if you’re in a similar season, I want you to think about something.
What could you stop creating from scratch?
Maybe there’s a resource you already own that could help you get started.
Maybe there’s a product you’ve been putting off because you don’t want to spend weeks developing it.
Or perhaps it’s time to become more intentional about how you’re using your existing content.
Whatever you decide, remember that you have options.
You can continue creating valuable things without making every project more complicated than it needs to be.
And I think that’s worth considering.
Leave a Reply