Should You Write a Book Based on Passion or Demand? Here’s How to Decide

The Two Types of Books That Sell

When it comes to writing and selling books, you generally have two paths:

1️⃣ Books That Create Demand – These introduce a new idea, concept, or perspective that people don’t even realize they need yet.

2️⃣ Books That Meet Demand – These solve a problem people are already searching for, making them easier to sell quickly.

I use both strategies in my publishing business, and in this post, I’ll share exactly how each works and which one might be best for your next book.

1. Writing a Book That Creates Demand

A demand-creating book is built around your unique passion, expertise, or new idea. However, because no one is actively searching for it, you’ll need to put in extra effort to build an audience.

Example: My MiniHER Book Concept

My MiniHER Book concept is something I created. While short and impactful books aren’t new, the term MiniHER is original, and I’m in the process of trademarking it.

Here’s the challenge: No one is searching for “MiniHER Books” right now. I have to:

✅ Educate my audience about what a MiniHER book is.
✅ Build buzz by constantly talking about it.
✅ Be patient while demand grows.

🔗 Want to learn more about MiniHER books? Check out my guide on How to Write a MiniHER Book.

This type of book can be a powerful brand-building tool—but it requires consistent messaging, marketing, and long-term commitment.

2. Writing a Book That Meets Demand

A demand-meeting book sells faster because people are already looking for it.

For example, if I wrote a book called “How to Self-Publish on Amazon in 30 Days“, I wouldn’t need to create interest—people are already typing this into Google, YouTube, and Amazon.

💡 Examples of high-demand book topics:

• How to Start a Business with No Money
• Weight Loss for Busy Moms
• 30-Day Meal Plan for Beginners

These topics have a built-in audience, making them easier to rank on Amazon, YouTube, and search engines without extra effort.

🔗 Want help picking a profitable book idea? Grab my Book Idea Validation Guide.

Which Strategy is Better?

Neither is better—it just depends on your goals.

–Want quick sales? Write a book that meets demand.
–Want to build a brand or movement? Write a book that creates demand.

Personally, I do both. I have:
–Highly searchable books that attract organic buyers.
MiniHER Books, where I’m building a movement and creating demand.

Both approaches are profitable, but the time to results varies.

Your Action Step

Before you start writing, ask yourself:
Is my book something people are already searching for?
Or do I need to create demand for it?

Knowing this upfront will save you time and make marketing much easier later.

Let’s Chat!

What kind of book are you working on? Are you writing based on passion or meeting an existing demand? Let me know in the comments!

📩 Want more exclusive publishing strategies? Join my Publishing Profit Lab Facebook Group for just $4.99/month!

Thank you for reading—I appreciate you! Don’t forget to share this post if you found it valuable.