What holds most would-be authors back from publishing? It’s not a lack of writing talent, knowledge, or desire. If you asked most aspiring authors why they haven’t finished their book, the answer is simple: time.
For coaches, business owners, and busy professionals, time is your most precious commodity. Between serving clients, running your business, managing your team, and balancing your personal life, where do you find the time to write an entire book?
But what if I told you that you’ve probably already written your book? Yes, you read that right! If you have a blog and have been consistently posting content for a few months, you likely have all the material needed to turn your blog into a book.
Repurpose Blog Content for Book Publishing
The idea of blogging a book has been used by successful authors for years. When you turn your blog posts into a book, you’re not only repurposing content but also saving yourself time and energy. This strategy allows you to leverage content you’ve already created, with minimal effort, to publish a book.
If you don’t yet have a blog (why not?), or your blog is still new, blogging your book becomes even easier. You can plan your blog content around the book you intend to write, turning each post into a chapter. Let’s break down how you can turn your blog into a published book.
How to Turn Blog Posts into a Book
Organize Your Blog Content by Category: Start by thinking of your blog categories as sections in your book. Each blog post becomes a chapter. Organize your posts based on the categories you’ve already created, and sort them into a logical order. Your book may focus on one category or span several—whatever works best for your message.
Remove Irrelevant Content: Not every blog post is suitable for a book. Remove time-sensitive content, self-serving material, curated lists, or anything that doesn’t align with the book’s message. Be sure to eliminate calls to action, as promoting your paid programs or affiliate offers within a book can feel out of place.
Edit for Flow and Structure: Once your content is organized, you’ll have a rough draft of your book. Now, it’s time to fine-tune it. Edit each chapter to ensure it flows naturally into the next. You may need to add introductions, transitions, or conclusions to your chapters to maintain a logical path from one idea to the next.
Proofreading and Editing: Don’t underestimate the importance of editing for spelling, grammar, and punctuation. Since book readers tend to be less forgiving than blog readers, you’ll want to make sure your book is polished. It’s a good idea to hire an editor to ensure your book is error-free.
Get Feedback: Before you publish, ask trusted colleagues or friends to read through your draft. This will help you catch any confusing sections or places where you might need to expand on certain ideas. Incorporating feedback ensures your final book is clear and engaging.
Why Repurposing Blog Content into a Book Works
You might wonder, “Will anyone actually buy a book that’s repurposed from blog content?” The answer is yes! Many authors have successfully turned blog posts into books, and readers appreciate the convenience of having all the content in one organized place.
For example, Darren Rowse, founder of ProBlogger.net, repurposed his blog content into a wildly successful blogging guide. Even though the content was available for free on his blog, people bought the book for the convenience and structure it provided. Similarly, Andy Weir, author of The Martian, first published his book one chapter at a time on a blog, gaining a following before his book was even published.
By blogging your book, you can leverage content that’s already written, saving time and allowing you to focus on what matters most: sharing your knowledge and expertise with the world.
Don’t Let Time Hold You Back—Start Blogging Your Book Today
Many aspiring authors delay writing their book because they believe it takes too much time. But when you repurpose your blog content for book publishing, you can cut down on writing time and still publish a high-quality book.
Use the content you’ve already created, or start planning your blog posts with your book in mind. Whether you’re a seasoned blogger or just getting started, this strategy can help you publish your book with ease.
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