Digital Assets for Coaches: 6 Types to Generate Passive Income

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As a coach, there are only so many hours in a day that you can dedicate to directly serving your clients. However, by creating digital assets that can be sold and accessed at any time, you can create passive income streams while also providing excellent value to your audience. In this blog post, we’ll discuss the six types of digital assets every coach should have in their business to create passive income and serve their audience on a different level.

1.Workbooks

Workbooks are an excellent way to provide your audience with actionable steps to achieve their goals. They can be either directly related to your coaching niche or more general personal development topics. You can sell them individually or bundle them together to create a comprehensive course.

2.Workshops

Workshops allow you to provide a more immersive experience for your clients and can be offered as a one-time purchase or an ongoing membership. You can utilize various platforms to host the workshops, including Zoom, Patreon, or Teachable. You can also use workshops as a lead magnet into your business. 

3. Journals

Journals are a popular digital asset among coaches as they provide a way for their clients to reflect on their progress and set goals regularly. They can be offered in the form of a downloadable PDF, or you can get creative and offer them in a customizable digital format. I would also add a journal as an option

4. Planners

Planners are similar to journals but with more practical use. Offering monthly or yearly planners that include goal-setting and habit-tracking sections can be a great value-add for your clients. There are many software providers that offer customizable planner templates that can be easily branded with your logo. I would check out The Secret Weapon PLR. They have a library of planners you can download, add your branding and sell. 

5. Guides

Guides are a way to present your knowledge on a specific topic in a more comprehensive way. You can provide them in a series, covering various aspects of a theme or problem. They can also be a great lead magnet to attract new clients to your services.

6. eBooks

eBooks can be a more extensive version of guides, covering a broader range of topics. You can pack them with useful information, tips, and tricks related to your coaching niche. Offering your eBook as a free download or charging a nominal fee can be an excellent value-add for your audience.

Having digital assets available for purchase will not only create passive income streams, but it will also provide your clients with additional tools to advance their progress. The six types of digital assets we’ve discussed – workbooks, workshops, journals, planners, guides, and eBooks – all provide something unique to enhance your clients’ experience. The process of creating these assets may seem daunting, but once done, you’ll have a collection of valuable assets that your clients can access at any time. By creating digital assets, you’re not only creating a new revenue stream but also establishing yourself as an authority in your niche.